Product Design DirectorAngela SG

I bring design into strategy
— not just execution.

See my work

Currently

Work

Claude, Cursor, Midjourney — hitting the token limit while learning or chasing an idea
Learning about LLM evals and HCAI to impact organisational change
Building an agentic design system that scales with teams

Life

Chief of Staff to Buffy my dog, and enjoying life with my other half
Camera in hand, capturing light before it becomes too complicated
Trying to convince tomatoes and carrots to grow on a Barcelona balcony

Selected work

All case studies

Cover for Defining the product vision for interpretation services

Case studyFeatured·2025·4 min read

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Defining the product vision for interpretation services

Design leadProduct visionService design

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Case studyDesign lead·2022·4 min read

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Creating a user-centric seller experience

Creating a user-centric seller experience.

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Case studyProduct design·2020·5 min read

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Home repair assistance made easier

Ask for home assistance and follow you case without having to call

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Learning by doing

AI experiments

Testing, building, and questioning what AI actually changes in how we design, lead, and decide. This is where I document what I'm experimenting with and creating.